I spent over a decade in the wings of theaters in Baton Rouge, Chicago & Orlando, calling cues for 45+ productions where messy wasn't an option. When the pandemic hit, I took that same energy and applied it to digital marketing. I applied the same tactical process to every project: think fast, move faster, and let the analytics lead the way. This approach drives my work as I navigate the complexities of SEO and AI optimization, scale engagement for e-commerce brands, and build the visual identity for local women’s sports. By pivoting across diverse industries, I’ve learned to execute high-stakes rollouts and drive engagement increases by making every decision based on what the data actually says. I don't just create content, I build what can stop the scroll.
